Business & Marketing Intelligence
Brand health tracking, competitor early warning, and sentiment shift detection across the world's most competitive commercial corridors — distilled into executive action.
Request a Brand Baseline ReportCompetitor Momentum Radar
Know when a rival product is gaining organic traction on TikTok, X, and community forums — before it shows up in Nielsen or quarterly sales.
Brand Crisis Early Warning
Detect escalating customer dissatisfaction across social, review, and marketplace channels before mainstream media picks it up.
Influencer ROI & Network Impact
Separate paid superficial engagement from real community sentiment drivers, so marketing spends move conversations.
Customer complaints regarding pack size vs. price velocity accelerated +31% week-over-week.
“The price went up but the sachet volume was cut in half — no longer value for money.”
NW: High sensitivity to sachet volume cuts; migration to local dairy blends.
NE: Sachet affordability discussions dominate FMCG grocery channels.
NC: Mixed reaction; corporate workers absorb cost, students voice outrage.
SW: Discussion focused on breakfast alternatives and rising household food budgets.
SE: Wholesalers reporting pushback on minimum order thresholds.
SS: Retail inventory moving slower in Port Harcourt and Warri.
Pause planned Q3 price revision in Northern trade channels; launch 'Family Value Pack' messaging highlighting nutrient density before competitor B captures value-tier shelf space.
What you receive on retainer
- Daily executive intelligence email digest
- Competitor battlecards & campaign tracking
- Monthly brand health audit
- Crisis escalation alerts (<15 min window)
- Multi-lingual sentiment (Hausa, Pidgin, Yoruba, Igbo)