Strategic Pillar 01 // Business & Marketing

Business & Marketing Intelligence

Brand health tracking, competitor early warning, and sentiment shift detection across the world's most competitive commercial corridors — distilled into executive action.

Request a Brand Baseline Report

Competitor Momentum Radar

Know when a rival product is gaining organic traction on TikTok, X, and community forums — before it shows up in Nielsen or quarterly sales.

Brand Crisis Early Warning

Detect escalating customer dissatisfaction across social, review, and marketplace channels before mainstream media picks it up.

Influencer ROI & Network Impact

Separate paid superficial engagement from real community sentiment drivers, so marketing spends move conversations.

EXECUTIVE BRIEF // FOR IMMEDIATE ACTIONTARGET: Tier-1 Dairy & Beverage Brand (Conglomerate A)
Health Score24P / 28N / 48G
30-Day Trend334 signals

Shift:Customer complaints regarding pack size vs. price velocity accelerated +31% week-over-week.

Regional SentimentKano Metro • Kaduna Central • Lagos (Mainland) • Onitsha Market Hub
NW
28
NE
32
NC
45
SW
52
SE
39
SS
48
Action:

Pause planned Q3 price revision in Northern trade channels; launch 'Family Value Pack' messaging highlighting nutrient density before competitor B captures value-tier shelf space.

““The price went up but the sachet volume was cut in half — no longer value for money.””

Deliverables

What you receive on retainer

  • Daily executive intelligence email digest
  • Competitor battlecards & campaign tracking
  • Monthly brand health audit
  • Crisis escalation alerts (<15 min window)
  • Multi-lingual sentiment (Hausa, Pidgin, Yoruba, Igbo)
View retainer pricing