Strategic Pillar 03 // Economic & Sector

Economic & Market Intelligence

Macro sentiment, sector deep dives, and price-sensitivity tracking for investors, corporate strategy teams, and foreign capital entering high-growth emerging markets.

Commission a Market Entry Study

Macro Sentiment Tracking

FX, subsidy reform, inflation, and purchasing-power shifts — read through the lens of real consumer and business discourse.

Sector Deep Dives

Affordable housing, FMCG, digital lending, renewable energy. Structured intelligence for capital deployment decisions.

Consumer Price Sensitivity

Track how price changes ripple across regions and product categories before they become reputational or commercial risk.

Featured Public Index

Nigeria Consumer Pressure Index (NCPI)

A synthetic benchmark tracking Nigerian household price sensitivity, pack-size complaints, and brand substitution intent across 36 states.

74.2

Current Value

+3.8 pts

vs Last Month

Northern markets (North-West & North-East) registered highest price sensitivity (81.4 pts), with sachet downsizing sparking the largest complaint volume.
Lagos and South-West consumers are increasingly trading down from premium beverage brands to value-tier local alternatives.
Discussions on bulk household purchasing cooperatives rose +52% on community forums and WhatsApp commerce groups.

6-Month Trajectory

Mar '26

Apr '26

May '26

Jun '26

Jul '26

Aug '26